For a long time, a company’s corporate identity was synonymous with the word logo or logos, as these were considered to be the most adequate representations of a company’s core values, overall aesthetic and how it wanted to be seen to the rest of the world. Though logos and corporate identity do in fact go hand in hand, they are by no means words that can be used interchangeably. Instead, logos are to be considered one of the cruxes of corporate identity, as they dictate how a company is perceived at first glance.
Logos serve as a representation of the corporate identity and subsequent brand in its simplest form—basically a visual representation of how a company wants to be perceived to the rest of the consumer world. Good logos relay this information about the company simply by using graphic elements such as specific colors, typeface and even icons. For example, a company whose corporate identity revolves around helping others should reflect those values in the overall design of the logo. If done well, logos can stand alone, and can evoke the same kind of recognition and response as seeing a company name.
The process of creating good logos to nurture corporate identity is on no way a thoughtless one, and it should not be treated as such. The process involves not only implementation of a proper design approach—considering color, type and other visual elements—but also a consideration of the psychological impact that the unique combination of type and graphics will have on the viewer. People can often determine whether your brand is one with which they’d like to associate themselves in a matter of seconds after viewing your logo, making it essential to choose the correct typeface, colors and shapes to adequately represent your company and brand.
There are many companies today that successfully illustrate the power of logos to a company’s corporate identity. Some great examples of logos that achieve all of these initiatives can be seen in those of McDonald’s and Apple. When you see the golden arches or the iconic apple, you instantly recognize the company to which it belongs, and associate it immediately with the products and corporate culture. Properly designed and executed logos have this power—the power to help consumers make decisions, especially if the brand is a memorable and necessary one.
Logos and their impactful and appropriate design are vital to bolstering and upholding your company’s image, but they are only small pieces of a company’s overall corporate identity. At Blue Ash Design & Print, building brands and helping companies enhance their corporate identities is our business. We do everything from conceptualization, design and printing of logos to production of sales literature and other supporting materials such as newsletters and brochures.
Together, we help our clients successfully distinguish themselves from the competition. Whether you need a simple project or a more complex job delivered, Blue Ash Design & Print is here to help!
Blue Ash Design & Print offers a variety of services including graphic design, file and account management, printing and copying, and even mailing and shipping. Located at 10945 Reed Hartman Highway in Cincinnati, we are here to be the trusted source for all of your printing and design needs.